當下很多外貿soho從業者多數會選擇和歐美用戶進行業務往來，之所以選擇歐美用戶，是因為目前國內和歐美用戶的商業往來是較為成熟的，在這一過程之中，歐美用戶對于國內外貿從業人員較為信賴，不同于中東用戶在和國內外貿企業進行溝通時，往往會有很多質疑，對于外貿企業而言直接和中東客戶進行溝通還是較為容易的，但對于外貿soho從業者來說，直接和中東用戶進行溝通難度較大。畢竟這一類型的從業者是以small offlc home office形式展開工作的，也就是說主要是以網絡和電腦搭建起工作室，在家庭之中進行相關業務往來的從業者，這一類型人也被稱之為外貿業務之中的自由職業人，中東用戶多數情況下對于這一類型的從業人員并不感冒。

原因何在呢?中東用戶對于資質是非常關注的，如果沒有資質的狀態之下，即使價格再優惠，中東地區多數用戶也不會和這一類型的機構進行貿易往來，而在實際交流過程中，不論是在信函溝通還是在電話溝通里，中東的一些企業所提出的問題都是外貿soho用戶很難解答的，此種狀態之下，在溝通過程中出現偏差的概率無疑就會提升起來。

基于此種原因，當下多數的外貿soho從業者都是主要和歐美用戶進行相關的業務往來。

需要注意，對于這一類型從業者而言，雖然可以完全自主展開交易，但想要在交易過程中更為順利，就要盡量掛靠一些外貿公司，這樣能夠將其實力展現出來，達成交易的可能性也更高一些。

Mr. Black saw your purchase information in the industrial machinery consumables network. I am Chen Dongsheng, business manager of China Tianlilai Machine tool Construction and production Co., Ltd. This batch of industrial machinery consumables you need can be supplied by our company. As early as 1992, our company entered the industry development, entered the European and American market in 1995, and was unanimously and well evaluated by many users. The detailed price and category of these accessories you need have been explained in the attachment. If you are interested in these products, please contact me in time. In the first quarter of 2019, our company has a preferential policy for the sale of products in the European and American markets. If you can enter into a business relationship with us by the end of April, you will give a 6% discount on the total purchase price of your products. This is the most favorable price in the current industry, I hope you do not miss this opportunity, if you can do this business with your company, you will find our product quality and quality of service are in place. It is hoped that this cooperative relationship can be reached, and lay the foundation for future cooperation.

布萊克先生

在工業機械耗材網中看到了貴公司的采購信息，我是中國天利來機床構建生產有限公司的業務經理陳東勝，貴公司所需的這批工業機械耗材產品我公司皆可提供，我公司早在1992年就進入行業發展，1995年階段進軍歐美市場并受到了眾多用戶的一致良好評價。

貴公司所需求的這批配件產品詳細價格以及產品類別已在附件中進行了說明，如貴公司對這批產品有意，請及時和我聯系，我公司在2019年第一季度有針對于歐美市場產品銷售的優惠政策，如果貴公司能夠在4月末之前和我公司達成業務往來關系在產品購入總價方面將會給予6%的讓利優惠，這是在當下行業之中的最優惠價格，希望貴公司不要錯過此次機會，如果能夠和貴公司展開此次業務往來，貴公司將會發現我公司的產品品質以及服務質量都很到位，希望能夠達成此次合作關系，為之后的合作奠定基礎。

如果沒有公司背景，采用個人角度進行溝通會是什么樣的效果呢?

Mr. Black has seen your purchase information in the Industrial Machinery consumables Network. I can provide you with this batch of industrial machinery consumables that you need. I entered the industry as early as 1992. In 1995, it entered the European and American market and received a good evaluation from many users. The detailed prices and categories of these accessories you need have been explained in the attachment. If you are interested in these products, please contact me in time, if you reach a deal in advance, I will give you some profit concessions. I hope you do not miss this opportunity, if you can do this business with your company, you will find that my product quality and service quality are in place, I hope to be able to achieve this partnership. Lay the foundation for future cooperation.

可以看到在細節方面，以及產品介紹方面雖然沒有任何不同，但是以個人為背景的狀態下少了氣勢，特別是在給出讓利舉措方面“If you are interested in this batch of products, please contact me in time, such as the early conclusion of the transaction, I will give you some profit concessions, I hope you do not miss this opportunity, if you can do this business with your company. ”不論是在氣勢方面還是在給買方留下的印象方面都很難和“In the first quarter of 2019, our company has a preferential policy for the sale of products in the European and American markets. If you can enter into a business relationship with us by the end of April, you will give a 6% discount on the total purchase price of your products. This is the most favorable price in the current industry, I hope you do not miss this opportunity, if you can do this business with your company, you will find our product quality and quality of service are in place.”相提并論。