A: I'd like to talk a little more about advertising. I think it has an important part to play in production promotion, would you agree with that?

我想多談一點廣告的問題，我認為廣告對促進生產起到很重要的作用，你同意嗎？

B:Oh.yes. I certainly would. I see advertising as an essential part of the entire process of marketing. And I think it has an independent function.

是的，我當然同意，我把廣告看作整個營銷過程的一個重要組成部分，而且我想廣告還有它獨立的功能。

A:I'm especially interested in the role of image. public relations and advertising in the production promotion, Would you like to tell me the relationships between them?

我對企業形象，公共關系，和廣告在促進生產的作用尤其感興趣。您能給我介紹一下三者之間的關系嗎？

B:Yes.that's a fascinating area. And the area is extremely important in the entire process of successful merchandising, especially the matter of public relations and image.

可是，那是個吸引人的領域， 這個領域在成功推銷的整個過程中是至關重要的，特別是公共關系和企業形象。

A:It's really a matter of establishing trust. isn't it? There is a close relationship between building a reputation and establishing what we call goodwill.Am I right?

就是建立信任的問題，對嗎？建立名譽和創建商業信譽有密切關系，對吧？

B: Yes,we all know what it is when a company has it and we clearly know when a company doesn't have it.

對，我們都清楚當一家公司建立了良好的信譽，對它意味著什么；同時，更清楚如果公司沒有信譽，這又意味著什么。

A: I think we all know that.

我想我們都了解這一點。

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B: The same thing applies to a product, too. And that's why I think that specific product advertising has only limited effectiveness. Good advertising is vital to call attention to a product and introduce new products, But in the long run it's the image that really counts.

這也適于產品，所以我認為特定產品的廣告，其效果也是有限的，好的廣告對喚起人們對產品的注意和介紹新產品當然是重要的。然而從長遠來講企業的形象是真正起作用的。

A: I understand, publich relations plays a role in building image, both product image and company image.

我明白了，公共關系在樹立形象，包括產品形象和公司形象方面發揮了關鍵作用。

B: Yes, advertising can help build product recognition, but product itself builds image.